A resource for customer experience (CX) and experience management (XM) professionals.
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Episodes tagged “IU Health”

Design Thinking for CX

Design Thinking for CX

Released: August 17, 2021 • Episode #179

A key element to building any customer experience program is understanding your customers and creating empathy. And there are tools to help with that: surveys, interviews, journey mapping sessions. But what about the process beyond all the discovery that happens? What do you DO with all that ā€œunderstanding?ā€ Host Steve Walker welcomes Emily Stump of Indiana University Health for a look at how design thinking can be a valuable tool for CX professionals.

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