A resource for customer experience (CX) and experience management (XM) professionals.
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Episodes tagged “customer experience”

Yes, It’s Worth The Effort!

Yes, It’s Worth The Effort!

Released: December 5, 2023 • Episode #295

It’s a subject on which we’ve dedicated several episodes: employee experience. And we’ve even covered how to effectively combine CX and EX, a subject for which Walker released a report that you can find on walkerinfo.com. But we haven’t really explored the value of combining employee and customer experience – is it even worth it, and what challenges can I expect? Host Steve Walker welcomes Suzanne Scharer, a product scientist at Qualtrics, for a discussion on why it's worth the effort to combine your customer and employee experience data.

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That’s a big CX program… and EX too!

That’s a big CX program… and EX too!

Released: June 16, 2020 • Episode #121

Larger companies can sometime pose unique challenges to customer experience programs. CX leaders often have to navigate complicated business structures and, of course, the ever-so-frustrating “silos” that can exist in organizations. And if a company grows through acquisitions, it can be a challenge to integrate the existing customer experience programs. But it’s not impossible to innovate – regardless of the company’s size or age. Host Steve Walker welcomes guest Jen Zamora, Senior Global Director of Customer Experience & Employee Experience at Dow, the multinational materials science company, to discuss how a company the size of Dow manages CX and EX of their size and through corporate change.

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